Wanderlust Towels was founded by Alana, an avid traveler and adventurer, who has a passion for creating high-quality towels that embodies the spirit of Wanderlust. The company was born out of her desire to combine her love for travel with her entrepreneurial spirit.
The story of Wanderlust Towels began when Alana purchased a dive bag for an upcoming trip for her snorkel and scuba gear. The dive bag came with a Speedo branded unique towel. After using the towel Alana had fallen in love with the material of the towel and needed more but had difficulty sourcing these towels for purchase as it was not readily available. When Alana found a similar product for purchase the size and colour options were limited and quality was lacking. Alana rides a motorcycle and often goes on many adventures and needed something that fit in her saddle bag. Alana is a seamstress and then worked on sourcing suede microfiber material to make her own towels.
Regular towels are bulky, take up valuable space when traveling, and lacked the fashionable and custom touch that Alana desired. After creating towels for Alana's own use she always received comments from others about the towels, and where could people get them. This sparked the idea of creating towels that were not only practical but also reflected the Wanderlust and free-spirited nature of travelers like herself.
With this vision in mind, Alana dedicated herself to designing and sourcing the finest materials for her towels. She aimed to produce towels that were lightweight, absorbent, quick-drying, and compact enough to fit in a travel bag (or saddle bag also in Alana's case). The towels were carefully crafted to offer both functionality and style, aligning with the needs and preferences of fellow travellers and adventurers.
Alana's attention to detail and commitment to quality quickly gained recognition among travel enthusiasts. Wanderlust Towels gained traction through word-of-mouth recommendations and positive reviews from satisfied customers. The towels became sought-after accessories for travellers, beachgoers, yoga practitioners, motorcyclists, divers, and those who appreciated the blend of practicality and beauty.
What sets Wanderlust Towels apart from others is not only the premium quality of the products but also the fact that Alana is a seamstress and entrepreneur so is always creating and designing new things. Alana collaborates with local artisans and manufacturers, supporting small businesses and communities. Wanderlust Towels are customizable creating the opportunity to make each item unique.
As Wanderlust Towels continues to thrive, the product lines are always expanding to cater to different travel styles and preferences. The story of Wanderlust Towels is a testament to Alana's passion, dedication, and commitment to creating products that enhance the travel experience while reflecting the beauty of the world and the spirit of Wanderlust.
